Packaging Design
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The first goal of this project was to design a logo for the company. Thus as with previous projects a logo brief and concept ideas were created.
Brand Brief
Rooster Beverage Company
Location: Naugatuck, Connecticut
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In business since 2005.
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Brand Brief:
Our main goal is to provide sustainable and organic beverages to every generation. The Rooster Beverage Company offers a variety of products in our brand everything from organic juices to a selection of certified organic and biodynamic natural wines. Every product we distribute is superior in freshness and quality. To be carried by Rooster a product must be made from non commercially grown fruits (think support a local vineyard/farmer) and sustainable practices in bottling.
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Overall Market Goal:
We want our customer’s to rise each morning and enjoy every evening with a Rooster Beverage Product in hand. Top shelf products made from farmer local grown produce. Good for you and the earth.
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Sub-Brands in our line:
• True Organic Juice (trueorganicjuice.com)
• Frey Vineyards (freywine.com)
• Girasole Vineyards – California (girasole vineyards.com)
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The Product:
New table wine (white, rose’ or red) that will go well with our brands we are currently
carrying, but must be a new vineyard and concept. Goal is to attract female customers with a flashy label and packaging. They will buy this for the holiday dinner hostess gift or next event. Impress them with the bottle and the taste.
Logo sketches and concepts for The Rooster Company
Final logo design.
Wine Label
Once the logo is complete the next project is to create a label for the new products. This product is a new line of table wine. It includes a red blend, Sauvignon Blanc, and Rosé. The name of the wine line is "L'appel du Vide" or 'the call of the void.'
Packaging Design
The next step in the process to create the packaging wine for the various table wines.
Product Sell Sheet & Digital Ad
The final steps to this project was designing a product sell sheet to market to retailers and digital ads to market to consumers.